Want copy that sparkles?
kinda Like glitter, but without the mess
more than words
and I don't mean the 1990 radio hit.
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My copywriting career is now old enough to be in high school, and like most teenagers, keen on trying things out and bucking the status quo. (It's not a phase, Mom).
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Over the years I've discovered that being a truly great copywriter isn't just about putting words on a page. Nope, it takes a whole lot more than that. Great copy comes from strategy, testing, UX principles, research, curiosity (seriously, I'm insatiable), consistency, and collaboration.
And caffeine. Beautiful, life-giving caffeine.
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what does that look like?
So glad you asked.
First things first, I kick everything off with a content audit. I want to see ALL of your content: website, emails, social media, ads, you name it. I'll analyze everything and figure out where it fits into your funnel.
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While I'm at it, I make sure your brand guidelines and editorial voice are rock solid. Gotta keep that consistency and thoughtfulness, ya know? And let's not forget about the legal stuff - boilerplate and all.
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Governance is important too - who's in charge of what? How are changes made? What's the editorial process? I'll get all the deets.
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After all that, it's time to plan! We'll dive into analytics, testing, and UX audit summaries. We'll figure out what's working, what's not, and where we need to go from here.
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By the time we're done, your copy and content will be on point and primed for success. Let's do this!
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What's it like to work with me?
I was the kid who always got in trouble for talking to the person next to me. The teachers tried to move me, but soon realized I'd talk to anyone. Today my sparkling interpersonal skills and collaborative spirit are why people love working with me.
There's a lesson here somewhere. Or something.
Anyway, here are some juicy quotes from my adoring colleagues:
Product Owner
“Stephanie is a great copywriter. She’s able to listen to complex topics and help distill them down into bite-sized content. She helps craft all my communications and is not afraid to ask tough, engaging questions that challenge you to think of the best solution. She then takes those ideas and helps craft fantastic copy around them.”
Project Manager
“Steph’s contribution starts with writing, of which she is a master of her trade. However, she also provides deep insight into campaign strategy, journey mapping, and design. Given the increase in responsibilities over the past few years she has really embodied what it means to be a team player within the Agile pod, gaining additional expertise in areas beyond just the traditional copywriting role.”
Designer
“As the writer for our team, Stephanie has proven time and again her ability to break down complex concepts into effective creative copy that both educates and engages clients and prospects. With clever headlines and informative copy, Stephanie is an essential part of our team and the organization as a whole.”